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At Left Brain Media, our focus is not on brand. Brand is important, but in the B2B world it is NOT what makes the sale. What makes the sale is a solid value proposition. What do you have to say to your customers to convince them that spending money with you will earn them extra revenue or save them significant expenditures? So while our slick pieces help reinforce your brand, the goal is to let your clients know how you will impact their bottom line.

Too often, multimedia marketing means a cute three-minute branding piece that is entertaining but very uninformative. Then there is the opposite problem of nice, well thought out marketing messages that get lost in a ugly package. We aim to have a balance between the design and the messaging, so they work together.

At Left Brain Media, we are taking a different approach by developing well-rounded marketing solutions that get results. Before we ever begin to write copy or create a design, we make sure we understand the product or service we are promoting, the audience being targeted, and the specific goal of this piece of communication. Then, we use this knowledge as the basis for determining how to best communicate the message – selecting the medium; writing targeted, value-oriented copy; and creating dynamic designs that help communicate the message rather than distract from it. We perform each step in this process with quality, timeliness, and cost-effectiveness in mind. The result is award-winning work that helps our clients grow their business.

The solutions we develop take a variety of forms, as described below. LBM can work with you to determine which medium best communicates your marketing message to your target audience.

Websites
Left Brain Media’s professionals have developed dozens of websites, Intranets, and Extranets for both commercial and non-profit organizations. Members of our team were pioneers in this field and have many years of experience with this medium. Our professional skills in marketing, graphic design, content development, and programming as well as our knowledge of a variety of industries prove to be valuable as we create effective web solutions. We can design anything from simple static website that you can easily maintain to high-end, powerful web applications. LBM can customize a solution to fit your unique needs.
View Website Samples

Multimedia Presentations
Deliver a dynamic sales presentation and reach a broader audience with Left Brain Media’s multimedia marketing solutions. Introduce a new product line or conveniently offer your entire product catalog. Showcase your service offering. Even include interactive features such as a calculator to help customers determine the return on their investment with you. Multimedia is an exiting way to deliver your message, and there are a number of ways to distribute these presentations to your target audience. We can help you determine which one is best in your situation.

Online Presentations
Exposure is often the name of the game in marketing. Take full advantage of your website by incorporating powerful, hard-hitting multimedia marketing pitches. They are a great way to roll out new products, celebrate achievement, or highlight product or service offerings in a whole new way — one that will get and hold your customers’ attention.
View Samples:
CellStar Portfolio 2003
Primedia Opperations Training Program

Presentations on CD or Business Card CD
CDs are a very flexible and affordable way to market products and services. Hand them out after sales meetings, at conventions after presentations, or at your tradeshow booth. Mail them to targeted customers or potential customers to highlight new or improved products and services. We can also fit a presentation that is several hours long onto a mini CD that’s the size of a business card. It’s a tiny way to make a big impression.

All of our Online Presentations have also been distributed on CD-ROM. So you can view these samples now.

Presentations on DVD
When your multimedia message wouldn’t be complete without attention-grabbing sound and action, your best distribution method may be a DVD. This technology is great for impressive, high-end presentations.

Trade Show Presentations
Sometimes, the primary purpose of a multimedia presentation may be to draw traffic into a tradeshow booth. A dynamic, high quality program shown on the big screen can be a great way to attract attention to a featured product or service and entice attendees to stop and browse awhile.

Printed Collateral

While Left Brain Media focus is in delivering messages via computer screen, we actually do significant print work with our existing clients. We bring a fresh approach to printed marketing collateral. Promotional flyers and direct mail pieces with the LBM approach are especially effective.

Product Packaging

In addition to designing cases and sleeves for the custom CDs and DVDs we develop, Left Brain Media is experienced in creating custom product packaging. We can meet your specific design requirements, from using strict mechanical specifications to matching branding standards.


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