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Challenge: Primedia Workplace Learning needed to show potential clients its broad range of experience and illustrate the key features that set its e-learning industrial training apart. LBM Solution: LBM developed a web-based multimedia B2B marketing piece that shows off the richness of the industrial courses. The eMarketing focuses on showing the clear business case, the breadth of the material, and examples from actual programs. NOTE: LBM also did all the Flash e-learning development for the over 100 courses that this marketing piece promotes. Primedia's clients have liked the program so much, they have requested similar marketing pieces to be developed to promote the courses within their own organizations. |
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