About LBM
Custom eLearning
Left Brain Media™ specializes in blending creative and educational expertise to provide our clients with effective and enjoyable programs. Having the right type of talent for each specific task is vital for generating truly powerful training.
Create the Perfect Blend
Here is an abbreviated list of what we have to offer:
- Educational and instructional design
- Writing and editing
- Graphic design, illustration, animation, and photography
- Audio / video production and special effects
- On-screen and voice talent
- User interface, interactive, and game design
- Multimedia, web, database, and iPhone programming
- Project management and business case analysis
- Quality assurance and testing groups
- LMS, SCORM, AICC, and eLearning standards expertise
Avoid Common Mistakes
If you are not using on-demand, web-based, e-Learning courses extensively in your organization, you are probably wasting money. However, poorly produced, ineffective eLearning is also a money drain. So what are some of the common mistakes that kill the potential positive impact of eLearning?
- Spending the budget incorrectly
Every dollar spent should enhance the learning, but often companies spend their money in a lopsided fashion. When a majority of resources are allocated strictly for content development, the content falls flat in an uninspiring or dull delivery. Another mistake is spending too much on media development, only to end up with a slick package that lacks quality content. Either mistake kills the effectiveness of the training. The key to avoiding this problem is having the right people involved throughout the process - people, who understand the requirements of each phase and can plan for all the necessary components.
- Using the wrong people for the task
It is human nature to overestimate what we can do ourselves. Optimism can fool us into thinking the "extra" jobs surely "aren't that hard." However, quality marketing and education creation requires an effective team that works together well. A subject matter expert (SME) is rarely the person who crafts the most effective instructional design for your content. Additionally, using people with specialized skills minimizes production costs at each phase. Experienced programmers and designers can quickly get it right, as they create the best visuals, photos, animations and interface you need.
We are often amused by job ads for companies looking to hire one person to take care of all their eLearning production needs. The list of required skills reads like the resume of someone who would have to be the fusion of four or five people.
- Underestimating Communication Issues
Just as a movie needs a director to coordinate the project, an eLearning production needs a creative director who can efficiently translate ideas into reality. Our experienced creative directors know what to ask you and how to help your team work together well to generate great ideas throughout the process.
Why pay for boring monotony that wastes everyone’s time when you can provide focused and engaging media within your company’s budget?
Let us help you avoid these and other common eLearning problems. Our collective experience spans a variety of industries and a wide breadth of skills.
